Canadian ViewersTCI Debuts New Ad Campaign
Each year, four states that produce the majority of the nation's catfish – Alabama, Arkansas, Louisiana and Mississippi – recognize their most respected and successful farmers as "Catfish Farmers of the Year."
This August, The Catfish Institute (TCI) debuts a new U.S. Farm-Raised Catfish ad campaign featuring three of these farmers in national magazines including Cooking With Paula Deen, Saveur and Food Arts. The advertisements depict Alabama, Arkansas and Mississippi's Catfish Farmers of the Year standing on a catfish pond bank, alongside Food Network celebrity chef and catfish industry spokesperson Cat Cora. The ads focus on the relationship between the chef and the farmer and key in on the catfish's great taste, all-natural feed and earth-friendly benefits.
The farmers featured in the ads include Harris Russell, Mississippi Catfish Farmer of the Year; Charles Robb, Arkansas Catfish Farmer of the Year; and John Williamson, Alabama Catfish Farmer of the Year.
"These gentlemen are all prime examples of the leadership quality of the U.S. Farm-Raised Catfish industry," says Roger Barlow, president of TCI. "They are good farmers and good businessmen, and they continue to operate successfully, even as our industry faces challenges from a struggling U.S. economy."
View full-size ads for each featured farmer (PDF):
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