Canadian ViewersTCI Flies the Friendly Skies
The Catfish Institute's 2010 print advertising campaign is reaching new heights with the addition of ad placements in Delta Airline's Sky magazine. With Delta and Northwest Airline's merger creating the world's largest airline, TCI hopes to awaken the taste buds the hundreds of thousands of travelers served by those airlines each week.
"With in-flight magazines such as Delta's Sky, we have a very diverse and very captive audience," said Roger Barlow, TCI president. "This addition to our advertising plan will place our messaging about the healthy, safe and versatile qualities of U.S. Farm-Raised Catfish in the hands of many millions of our consumers — both those who know and love our product, and those who may have never considered catfish as part of their diet."
In addition to Sky magazine, TCI's print ads will appear in Cooking with Paula Deen and NASCAR's RacingOne Annual.
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